Cringe Content
Technology Trends

The Rise of Cringe Content on Internet

Yes you read it right. If hate is a strong word, then so be it. I literally despise some cringe trends that are floating around on social media. It all started when Mr. Ambani decided to disrupt the telecom industry and changed our consumption patterns forever. I was working as a Sales executive in Vodafone at that time. So the thought of blaming Jio for every dumb thing on the internet has a personal motive. When internet costed about Rs. 255 a month, world was a much happier place. There is a saying in Punjabi, which when translated to English, says:

“When you handover a razor to a monkey, first thing he does, is cut it’s own nose’

This means that if you hand over an expensive thing/service to a person who is not worthy, it does more harm than good. That’s what has happened to us Indians as well. As internet slowly trickles down to tier 2 and tier 3 towns, more than leveraging it’s power, our first instinct was to spread misinformation. This phenomena is not unique to India but given the sheer size of our population, everything has a tendency to blow up.

But the winner of this race to cringe is introduction to the short form of content. Likes of Tiktok, Josh, Chingari have changed the world we live in forever. So today, I plan to spread the word. I am sure you have come across this crap in some form of videos over Whatsapp etc. This post is mainly going to be a small rant. I don’t think anything would change, but I might feel better after posting this. Here are the types of videos that trigger me the most:

1. Chipmunk:

Dude. Stop. Please. I used to love chipmunks when I was a kid. I played Chip and Dale for hours on my NES. It was supposed to be a happy character. Of course everything sounds funnier in chipmunk voice but you can’t just abuse it. We just like to put it everywhere. Unfortunately we don’t realize that every joke comes with an expiry date. For this one, it was back in 2010.

Disagree with me? Here’s a birthday wish you can use next time for your significant other:

2. The Grand Laughter:

Laughter is good for health right? Indeed. But not if you enforce it in the every stupid and fake video. There is a specific type of laughter floating around in the videos. So I am a Punjabi. We usually are a race of light hearted, funny people. We know how to take a joke and when to make one. All my life, I have been lucky enough to be surrounded by hilarious people. As a result, I laugh a lot. I hear other people laughing too.

But no matter how funny the joke was, I have never heard someone like this:

If a couple of videos featured this laughter, I could have coped up. However, every second video on these platforms has this. Worst part is, the videos aren’t even remotely funny.

Okay, what about this one? Play at your own risk! The laughter? It’s at 1:12

3. The Chapri Nibbas:

Yup. You read it right. That’s what they call them. I think that has something to do with the western ‘N’ word and they just Indianized it. Why Chapri? Because all these boys have similar characteristics. All of them would be wearing pants above their ankles, the hair would look like straight out of a broom and of course you would find them doing some weird shit.

If I were to rate this content on cringe worthiness, I think these Nibbas beat everything else by a huge margin. Here’s a beautiful, so called, funny video to kill your time.


So if you love cringe, you can hop on to any platform like Chingari, Josh. You would find tons of bull shit. If I were to rate platforms in order of cringe:

Josh/Chingari >> Facebook Shorts >> Instagram Reels

I never thought of saying this in my wildest dreams, but I miss Dhinchak Pooja now. At least she did something.

Do you secretly watch these videos?

Got questions? Want to take it to the next level? Reach out to me using your preferred platform from the links below

Until next time..

A techno manager by profession and a hardcore geek at heart. I love to poke my nose into tasks where other usually gave up on. My hobbies include, reading about Blockchain, Cryptocurrency and latest trends in tech industry, playing guitar and yes, memes!

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